Organizational sustainability has become a priority on many corporate agendas. But engaging employees throughout the organization in sustainability efforts remains a challenge. This report highlights insights from an IMA-sponsored research study that speaks to this challenge. Using experimental scenarios, we gauged employee inclination to pursue environmental performance objectives relative to financial ones and whether this inclination was enhanced when compatibility with financial objectives and stated core organizational values were emphasized. Findings suggest simply specifying and rewarding environmental objectives in line with financial objectives is sufficient to engage a majority of employees (roughly 69%). This is a straightforward but impactful point since only 25% of the study participants indicated their employers tied reward to sustainability performance. Yet a bias towards financial performance objectives (a form of status quo bias) is also evident. We will also discuss implications for effective performance management with regard to organizational sustainability.